On December 22, Apple received its third patent for using an Apple Watch to track blood pressure. This is the latest way tech giants are becoming disruptors of the medical device sales industry. But the question is: could this actually be a good thing for current medical device sales companies?
The industry is definitely divided. On one hand, smaller companies worry that they won’t be able to keep up given Apple’s extensive resources. Buyers will bypass sales reps completely and go through Apple for their purchases.
On the other hand, some people say this will push companies to develop better medical devices. By offering a better product line with features that tech giants don’t offer, medical device companies will be able to stay strong.
Only time will tell which side is right. But for now, let’s look at two experts’ opinions on the pros and cons of companies like Apple entering medical devices sales