Healthfirst & Decision Point: Impacting Member Retention in a Highly Competitive Medicare Market
Orlando, FL | March 14-15, 2018
An efficient strategy to reduce voluntary disenrollment can yield significant returns on investment and can positively impact Medicare Star ratings. The key to an effective strategy is to pinpoint and target members that are most likely to disenroll, and to engage with these members personally with the most efficient communication channel. In this session Mr. Aminzadeh or Decision Point and Ms. Yun of Healthfirst discuss strategies and tactics, deployed in collaboration, that have yielded positive outcomes.
- Deploy machine learning techniques and profile high risk members to predict disenrollment
- Personalize communications based on each member’s barriers to continued enrollment
- Choose right communication channel to reach members
- Measure outcomes to understand the extent that engagement interventions are impacting retention