Why Health Plans Should Steal a Page from the Consumer Marketing Playbook

loyalty360-logoFor health plan marketers, the ultimate goal is to transform their company from an organization that pays medical claims into a trusted source of healthcare information. Health plans that successfully achieve this goal can expect to see higher member engagement and ultimately more members taking proactive steps to keep themselves healthy, better retention rates, and reductions in avoidable emergency room visits and inpatient stays.

One way to initiate this transformation and realize these benefits of higher member engagement is to borrow a page from the consumer marketing playbook. When consumer marketing tactics are applied, plans are much more likely to influence member behaviors and drive better health outcomes.

Here are a few consumer marketing tactics that can be easily and effectively deployed by health plans…

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