The Unexpected Benefits of Data Analytics

By  Bob Violino, IT World, January 22, 2018

Successful IT projects require clear goals, and data analytics is no exception. When conducting analysis, data teams seek to discover useful information about customers, to support decision-making on a project, to enhance productivity, and a host of other outcomes.

But given the exploratory nature of data analytics, sometimes benefits or insights gleaned are out of the blue, completely unexpected and not part of the original business plan. These happy accidents support the idea that all data analytics is worth the effort, because you never know what might turn up.

Here are real-world examples of organizations that have seen unexpected benefits from their analytics efforts…

Over the years, Decision Point Healthcare Solutions, a provider of software products for the healthcare industry, has seen its health plan clients significantly reduce hospital readmission rates by targeting individuals that are high risk for multiple admissions for their field and telephonic care management programs…

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